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Google Reviews Widget for Squarespace

The easiest way to collect, manage, and display your Google Reviews on a Squarespace website.

Nick Poggi, TrovaTripRyan HazlewoodZanna Ollove, Boston CollegeBrooks Hitzfield, Seven Sons

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About the Google Reviews Widget by EmbedSocial

Google reviews testimonials section on Squarespace

EmbedSocial makes it easy to collect, manage, and display your Google reviews directly on your Squarespace website using clean, customizable widgets. Whether you’re showcasing testimonials on your homepage or building trust on a product page, you can present customer feedback in a visually engaging and structured format.

Once connected to your Google Business Profile, EmbedSocial automatically pulls in new reviews. no manual input required. You can choose from a variety of pre-designed layouts, adjust styling to match your site, and control which reviews appear using moderation tools.

There’s no need to install extra plugins. Our embed code works seamlessly with all Squarespace templates, allowing you to publish reviews on your site with just a few clicks.

This approach gives potential customers a real-time look at what others are saying, helping reinforce trust and support buying decisions.

Why add Google Reviews to your Squarespace site?

  • Build credibility instantly , Displaying real customer reviews increases transparency and helps visitors feel confident in your brand.

  • Boost engagement and time on site , Dynamic testimonials make your site more engaging, encouraging users to stay longer and explore further.

  • Increase conversions , Seeing positive feedback at key touchpoints can help visitors take the next step. whether it’s making a purchase, booking a service, or signing up.

  • Simplify review management , Automated syncing saves time and ensures your reviews are always up to date without any manual work.

  • Encourage more reviews , Featuring feedback publicly motivates satisfied customers to contribute, expanding your social proof over time.

Google Reviews Widget features for Squarespace

AI editor for Google reviews widgets on Squarespace
  • Fully mobile-responsive and customizable widget designs , Your reviews will look great on any device. The widget automatically adapts to screen sizes, ensuring a seamless experience across desktop, tablet, and mobile.

  • Custom CSS editor , Fine-tune every visual detail with a built-in CSS editor. Adjust colors, fonts, spacing, and layout to perfectly match your website’s design.

  • Advanced modification options , Easily adjust layouts, reorder elements, and apply design tweaks. whether you need minor changes or a complete redesign, you’re in control.

  • Schema.org aggregated rating , Improve your SEO and stand out in search results with star ratings powered by Schema.org structured data.

  • Import and export review data , Easily manage your review content by importing and exporting testimonials. Keep your review library organized and portable across platforms.

  • Facebook ads from Google reviews , Turn your best reviews into compelling social proof for ad campaigns. Use real customer testimonials to boost engagement and credibility on Facebook.

  • Send review email requests , Encourage satisfied customers to leave feedback with automated email requests. A single click makes it easy for them to share their experience.

  • Review badges and ‘Leave a review’ buttons , Add eye-catching badges and review prompts to your site. Highlight top-rated testimonials and make it easy for others to contribute their reviews.

  • All your reviews in one place , Consolidate Google reviews alongside other platforms into one unified widget. Give visitors a complete picture of your reputation without leaving your site.

How to embed Google Reviews on Squarespace website?

No installation is required to use the EmbedSocial platform in Squarespace. Adding a Google Reviews widget to Squarespace takes about 2 minutes. You connect your Google Business Profile once, and EmbedSocial automatically syncs new reviews to your site. no manual updates, no plugins, no code editing required.

  1. Step 1: Create your free EmbedSocial account

    Go to EmbedSocial and start a free trial. Once you’re in, you’ll land on the widget dashboard where you can either start from a pre-built template or describe the widget you want using the AI vibe editor.

  2. Step 2: Connect your Google Business Profile

    Click Connect source and select Google. Sign in with the Google account linked to your Google Business Profile and choose your business location. EmbedSocial immediately pulls in your existing reviews and sets up automatic syncing for any new ones going forward.

  3. Step 3: Customize your widget with templates or AI

    Pick a layout from the template library. slider, grid, wall of love, carousel. or use the AI vibe editor to describe exactly what you want. Type something like “dark background, card layout, show star rating and reviewer name” and the AI generates the styling instantly. Adjust colors, fonts, and which reviews appear using the moderation tools.

  4. Step 4: Copy your embed code

    When your widget looks right, go to the Embed tab and copy the generated HTML snippet. This is a lightweight JavaScript code. it won’t slow down your Squarespace site and works with every Squarespace template out of the box.

  5. Step 5: Paste into Squarespace

    Log into your Squarespace account and open the page where you want reviews to appear. Click Add block, select the Embed block from the list, click the block, choose Code snippet, and paste your embed code. Hit Save. your live Google reviews are now on your Squarespace page and will update automatically as new reviews come in.

    Need a visual walkthrough? See the full step-by-step tutorial with screenshots →

Frequently asked questions

Have a question about embedding Google reviews on Squarespace?

Check these FAQs or click the bottom right chat icon and talk with us.

How can I display my Google reviews?

To effectively display your Google reviews the best way is to utilize Google-approved widgets like EmbedSocial or plugins to embed Google reviews directly on your website. This not only showcases positive customer feedback but also enhances your website’s SEO by displaying fresh, user-generated content.

To get started with EmbedSocial, start a free trial and follow the guide on how to embed Google reviews on your website.

If you already have another review widget on your website from EmbedSocial, like Facebook or Yelp, then it’s very easy to include Google reviews in your widget.

Just go to Widgets > Open your reviews widget > Click on the Sources tab > and click Add source.

In the popup, choose Google My Business as your new source and follow the steps to connect your Google account to the system.

Once you are done, you will be able to pick your Google location in the Sources section and include Google business reviews in your existing widget.

Why is it important to show Google Reviews?

Small and medium-sized businesses stand to benefit enormously from Google Reviews.

These reviews serve as authentic customer testimonials, acting as a beacon of trust and credibility for potential clients. For many consumers, choosing a local business often hinges on the feedback of previous customers.

By embedding Google reviews widget, you can streamline the entire process and always sync your website with the reviews posted on your Google My Business account.

Does a Google reviews widget help with SEO?

Yes. Embedding Google reviews adds fresh user-generated content to your pages, which Google values. EmbedSocial also generates schema markup (aggregate rating) that displays star ratings in search results, increasing click-through rates by 10-30% according to industry benchmarks.

Are Google Reviews trustworthy?

Google Reviews are generally considered trustworthy as they are created by real users who have interacted with the business.

However, like any online review widget, they are not immune to manipulation or fake reviews.

It’s always a good idea to read multiple reviews and look for consistent themes in the feedback.

How do you display Google Reviews dynamically on your website?

You connect your Google Business Profile and embed a live Google review widget. The widget auto-updates with new reviews, so your site always shows fresh, trustworthy feedback without manual work.

What is the best free Google reviews widget?

The best free Google reviews widget depends on your needs. EmbedSocial offers a free plan with live sync from your Google Business Profile, customizable layouts with AI vibe coding, and no scraping. EmbedSocial is the only solution on the market offering unlimited widgets, website components and full social proof sections with huge templates library for free.

Does EmbedSocial have a plugin on WordPress.org?

EmbedSocial does not require a separate WordPress.org plugin installation. The Google reviews widget for WordPress works via a JavaScript embed code or shortcode that you paste directly into any Gutenberg block or Classic editor page. This means no plugin updates to manage, no compatibility issues with WordPress versions, and no impact on your site’s plugin count.

How do I add Google reviews to my website without a plugin?

You don’t need a plugin. EmbedSocial generates a JavaScript embed code you paste into any HTML editor, website builder, or CMS, including Wix, Squarespace, Webflow, Shopify, and custom sites. No WordPress plugin required.

Will a Google reviews widget slow down my site?

No. EmbedSocial widgets load asynchronously. the embed code does not block your page from rendering. Your Core Web Vitals scores (LCP, CLS, FID) are unaffected. The widget loads independently after your main content, so Google PageSpeed will not flag it as a performance issue.

Can I reply to Google reviews?

Yes, you can use EmbedSocial to respond to Google business reviews directly from one console. If you manage multiple Google My Business accounts, you will not need to log in to different location pages in order to write the review. You can respond to all these reviews from one place, thus saving tons of time.

And as a bonus, you can use the AI-powered responder to reply with the help of artificial intelligence and save extra time.

Is it possible to filter Google place reviews?

Yes. The EmbedSocial platform provides a few options to manage and filter the Google business reviews generated in the widget.

You can use the Moderation tab, where you can hand-pick which reviews to show on your website or use the filter by keywords to show only reviews containing certain words in your Google reviews widget.

Can I combine Google reviews with Instagram photos and other UGC in one widget?

Yes. EmbedSocial lets you mix Google reviews, Instagram feed, Facebook reviews, TikTok videos, and other user-generated content into a single social proof widget. Instead of separate embeds scattered across your page, you get one unified feed that updates automatically. Choose from dozens of pre-built templates or use EmbedSocial’s AI vibe editor to describe the look you want, compact grid, masonry wall, testimonial slider and the AI generates the layout and styling without any coding. Every template inherits your brand colors and fonts automatically.

Will my widget stop working if I cancel?

Yes, the widget with Google reviews will stop showing on your website but you will be able to export all your reviews in a CSV format.

Ready to embed Google reviews and increase Squarespace conversions?

Your customers are already leaving reviews that prove your value. Now, it’s time to put them where buyers can see them.

$

29.00

month

Don’t let valuable reviews stay hidden. Start displaying them on your Squarespace site today to grow your sales, improve credibility, and save hours of manual work.

  • ✓ Showcase Google reviews
  • ✓ Auto-sync new reviews
  • ✓ Aggregate multi-location reviews
  • ✓ Display schema rich snippets
  • ✓ Filter by rating
  • ✓ Match your Squarespace template.

Official API integrations

EmbedSocial has official API integrations with all major social media networks.

Fast-loading widgets

We design interactive social media widgets that load fast on your website.

Risk-free

If it’s not for you, cancel or request to delete your account.

Dedicated support team

Just click the bottom left chat icon, and our team will assist you in real-time.

What our users are saying:

Nick Poggi
TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks

Nick Poggi

TrovaTrip

Ryan Hazlewood
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.

Ryan Hazlewood

Developer

Zanna Ollove
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.

Zanna Ollove

Boston College

Brooks Hitzfield
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.

Brooks Hitzfield

Seven Sons