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Instagram Reels Widget, Embed Instagram Reels on Any Website

Embed Instagram Reels on any website with a live widget that auto-syncs, fits any CMS, and turns short-form video into trust, clicks, and sales.

Feed editor for Instagram Reels widget
Nick Poggi, TrovaTripRyan HazlewoodZanna Ollove, Boston CollegeBrooks Hitzfield, Seven Sons

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Why embed Instagram Reels on your website?

A live Instagram Reels widget keeps your site fresh with short-form video, adds real social proof, and gives every Reel a longer conversion life.

Keep your website fresh with auto-synced Reels

Pull Instagram Reels from your account or selected sources and keep your website updated without manual page edits.

Show real creator and customer video on your site

Embed Instagram Reels in layouts that fit landing pages, product pages, homepages, and campaign pages without developer help.

Turn short-form video into clicks, leads, and sales

Use CTA-ready layouts, product tags, and high-visibility placements so your best Reels keep working after they are posted.

Try the Instagram reels widget

Try this widget
AI & live feeds

Not your ordinary Instagram embed. It's a Reels widget built to convert

Want to try it free first? Start with our <a href="/free-instagram-widget/">free Instagram widget</a>.

Shoppable video tagging

Tag Reels with product links and turn short-form video into a shoppable storefront.

AI content scoring

Let AI rank and surface the highest-performing Reels for your website automatically.

AI design prompts

Describe your Reels layout and the AI vibe editor generates the design for you.

Before / after

Still using static embeds? A live Instagram Reels widget converts better

Before, your Instagram video block went stale fast. Now, your Reels widget auto-syncs fresh content, stays moderated, and keeps product proof moving. This is a Reels widget that stays current.

Before / after with Instagram Reels widget
Auto collection

Collect Instagram Reels automatically

Connect your Instagram account or add a single Reel URL, then publish live video on your website without manual page updates.

  • Official Instagram source connections for Business and Creator workflows.
  • Add a single Reel via URL or sync multiple Reels from your account.
  • Auto-sync new Reels into one widget.
Connect Instagram Reels content
AI editor

Design your Reels widget with AI and templates

Start from a verified template, then customize the layout with the AI widget generator, brand controls, and custom CSS when needed.

  • 200+ widgets, sections, and carousel templates.
  • AI-assisted styling and layout generation.
  • Brand color controls and custom CSS support.
AI Reels widget editor
AI moderation

Curate every Reel with AI moderation

Use AI relevance scoring, keyword rules, tags, and manual approval so only the videos you want appear in your widget.

  • AI-powered content scoring and ranking.
  • Keyword moderation and post approval.
  • Auto-tagging for campaigns, categories, and filters.
AI moderation of Instagram Reels
Rights & shoppable

Turn Instagram Reels into rights-safe, shoppable content

Request rights for standout videos, add product tags, and publish approved UGC across landing pages, product pages, and campaign pages.

  • Rights requests via Instagram DMs and comments.
  • Permission tracking and approval workflow.
  • Product tagging and widget analytics for better ROI.
Rights requests for Instagram Reels UGC
A complete Instagram Reels widget platform

Built for ecommerce teams, agencies, creators, and brand marketers

Multiple sources

Combine Reels with posts, hashtags, mentions, TikTok videos, or other sources when one widget needs more context.

Auto-Sync

Keep your Reels widget updated without repeated manual publishing.

Unlimited widgets

Create multiple Reels widgets for product pages, landing pages, homepages, and client work.

Embeddable code / iframe

Publish on any CMS, website builder, or custom site with one line of code.

Filters & AI tags

Organize Instagram videos by tags, categories, keywords, or campaign rules.

ISO Certified

Enterprise-grade security and GDPR compliance for safe UGC display.

Is it hard to embed?

Embed Instagram Reels on WordPress, Shopify, Wix, and more

Use the same Instagram Reels widget across your CMS, store, and landing pages with one embed workflow.

Auto updates One code paste Mobile native
Get started

How to embed Instagram Reels on your website

Launch your first Instagram Reels widget in three simple steps. No developers required for standard setups.

Create your EmbedSocial account

Connect Instagram or add a Reel URL

Customize the widget and paste the embed code

Start free. All Instagram Reels widget features included.

One platform for embedding instagram reels content as live, customizable widgets on any website. works on every major CMS and builder.

$

29.00

month

Static Reels embeds get ignored. A live widget converts short-form video into clicks.

  • ✓ Auto-sync Instagram Reels
  • ✓ AI moderation and tagging
  • ✓ Shoppable Reels with product tags
  • ✓ 200+ widget templates
  • ✓ Embed on any CMS or builder
  • ✓ No contracts, cancel anytime

Official API integrations

EmbedSocial has official API integrations with all major social media networks.

Fast-loading widgets

We design interactive social media widgets that load fast on your website.

Risk-free

If it’s not for you, cancel or request to delete your account.

Dedicated support team

Just click the bottom left chat icon, and our team will assist you in real-time.

What our users are saying:

Nick Poggi
TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks

Nick Poggi

TrovaTrip

Ryan Hazlewood
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.

Ryan Hazlewood

Developer

Zanna Ollove
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.

Zanna Ollove

Boston College

Brooks Hitzfield
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.

Brooks Hitzfield

Seven Sons

FAQs about Instagram Reels widgets

Frequently asked questions

Everything you need to know about setup, moderation, pricing, compatibility, and limitations for EmbedSocial's Instagram Reels widget.

What is an Instagram Reels widget?

An Instagram Reels widget is an embeddable gallery that displays one Reel or multiple Instagram Reels on your website in a live, customizable layout. With EmbedSocial, you can publish Reels as a grid, slider, feed, or shoppable section.

How do I embed Instagram Reels on my website?

Create a widget in EmbedSocial, connect your Instagram source or add a Reel URL, customize the layout, and paste the generated code into your site. If you want the step-by-step guide, see how to display a single Instagram Reel on your website.

Can I show one Reel instead of a full feed?

Yes. You can add a single Reel via URL or connect your Instagram account, disable the rest, and publish only the one video you want. The product guide for this flow is here: single Instagram Reel on your website.

Why are some Instagram Reels not displaying in my feed?

If a Reel contains copyrighted music or media that Instagram does not expose through the official API, it may not be available in the widget. EmbedSocial documents this limitation here: why some Instagram Reels are not displaying.

Can I moderate what appears in my Reels widget?

Yes. Use AI relevance scoring, keyword rules, tags, and manual approval to decide which videos go live. For the moderation workflow, see moderation options.

Does the Instagram Reels widget work on WordPress, Shopify, or Wix?

Yes. The embed code works on website builders and CMS platforms that support JavaScript or iframe embeds, including WordPress, Shopify, and Wix.

Can I make the Instagram Reels widget shoppable and rights-safe?

Yes. You can request permission to reuse customer videos, add product links, and track engagement after publishing. See UGC rights and widget analytics.

What is the price for the Instagram Reels widget?

EmbedSocial prices the Instagram Reels widget under the Feed product plans, not as a separate source-only product. Plans start with Free and continue with paid tiers, and source availability and limits depend on the selected plan, so verify the current pricing page before publishing exact amounts.

Start free trial

All features included.