How to Embed YouTube Shorts on Your Website?

Embedding YouTube Shorts on your website is now easier than ever. You no longer need playlists, hacks, or other workarounds to display Shorts the right way.

Short-form video drives attention, time on page, and conversions, but most websites still struggle to embed YouTube Shorts cleanly, keep them updated, or make them fit their design.

In this guide, I’ll show you how to do that using EmbedSocial’s YouTube Shorts widget, which lets you pull Shorts directly from your YouTube channel, auto sync new videos, and display them in a customizable widget on WordPress or any other website builder

What are YouTube Shorts?

YouTube Shorts are short-form, vertical videos designed for fast consumption and high engagement. They’re created primarily for mobile viewing and typically run up to 60 seconds but can be up to three minutes long, making them ideal for quick storytelling, product highlights, tutorials, and behind-the-scenes content.

Unlike traditional YouTube videos, Shorts have their own dedicated Shorts feed, where they benefit from algorithmic discovery and repeated exposure, which makes them a powerful format for reaching new audiences and keeping existing ones engaged.

As such, Shorts may offer more than visibility to businesses. So you have to look into how to embed YouTube Shorts on your website to extend their lifespan beyond the app.

With tools like EmbedSocial, you can do exactly that. You can pull YouTube Shorts directly from your channel and display them in a responsive, on-brand YouTube widget, allowing you to showcase fresh video content without manually managing individual embeds.

Pro tip: You can combine your YouTube Shorts with other YouTube content:

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Once done, here’s what your YouTube Shorts widget can look like:

Use this YouTube Shorts widget

Is there an official method to embed YouTube Shorts?

Unlike standard YouTube videos or when embedding TikTok videos, Shorts do not come with a native embed code, iframe option, or “Embed” button when you click Share.

What YouTube provides is only a shareable Shorts link that does not render a viewable player on your website. So, if you’re looking for a reliable or scalable way to embed YouTube Shorts on a website, check out the solution below. It includes a consistent design and automatic updates.

Best of all: You can pull and embed all your YouTube Shorts at once!

Full guide: How to embed YouTube Shorts on a website?

The solution to embedding YouTube Shorts on your website is to use a social media aggregator like EmbedSocial, which can collect your UGC and add it anywhere you’d like.

To do so, it uses website widgets that will keep updating automatically, and setting them up is a breeze, especially with our modern AI UGC widget editor, which is prompt-based.

Just follow these steps to set up your YouTube Shorts widget:

Add your YouTube Shorts widget prompt
Connect your YouTube Shorts account
Select a pre-set template (if you want)
Further customize the template via AI prompts
Copy the YouTube widget embed code
Paste the code in your website editor

However, before doing anything else, you must create a free EmbedSocial account. Then, you just log in and follow these steps (you’ll be done in minutes):

Firstly, head over to the ‘Widgets’ section and tap ‘Generate with AI’ in the top right corner. This will take you to our advanced AI widget editor, where you have to input your widget prompt.

You can write something like: “Create a modern YouTube Shorts widget in a carousel format.”:

Step 2: Connect your YouTube Shorts account

Next up, you have to tap ‘Connect your source’ (top ribbon) to head on over to the ‘Sources’ section, where you can provide your specific YouTube Shorts account:

connecting your youtube shorts source

Step 3: Select a pre-set template (if you want)

If you so choose, you can also start with one of our pre-set widget templates and then further customize it via text prompts. For instance, you can choose the YouTube Video Carousel:

Step 4: Further customize the template via AI prompts

It’s very easy to get the perfect widget look, you just have to describe what you want added, removed, or changed, such as changing the color of the cards’ background:

Once you have the perfect look, head on over to the ‘Embed’ tab (top-left corner), tap ‘Copy code’ to get the embeddable widget code, and head on over to your website builder:

Step 6: Paste the code in your website editor

Last but not least, you will have to paste the code into your website builder. You can do so on any page you just by adding an empty HTML box/element. Here’s how to do it across all website builders:

Want to see how YouTube Shorts look when embedded on a real website?

This Modern YouTube Shorts Slider displays each Short in a phone style frame, making the feed feel native to vertical video while still fitting neatly into a clean website layout. It shows multiple Shorts in a scrollable row, supports titles under each video, and keeps the section light, modern, and easy to browse.

You can use it on landing pages, product pages, creator websites, or campaign pages where short form video needs to feel fast, visual, and polished. The widget is also mobile friendly, customizable, fast loading, and can auto sync with your YouTube source.

Explore the live YouTube Shorts widget demo below and see how it can fit your website.

(function(d, s, id) { var js; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = “/cdn/ht.js”; d.getElementsByTagName(“head”)[0].appendChild(js); }(document, “script”, “EmbedSocialHashtagScript”));

Start with this YouTube Shorts widget.

Why embed YouTube Shorts widgets?

Embedding YouTube Shorts on your website is about turning short-form content into a measurable business asset in addition to adding an interactive layer for visitors. Here are all the benefits:

mind map showcasing the benefits of embedding youtube shorts

Increase on-site engagement: YouTube Shorts are designed to grab attention fast, making them ideal for reducing bounce rates and keeping visitors scrolling longer;
Boost SEO value: pages with embedded video tend to perform better in search, and YouTube content benefits from Google’s native ecosystem;
Enhance the user experience: short, vertical videos break up text-heavy pages and make your site feel more dynamic and modern;
Showcase products and services visually: Shorts let you demonstrate features, use cases, or results in seconds, often more effectively than static images;
Build trust through social proof: embedding Shorts from your own channel or creators helps reinforce credibility and authenticity via social proof;
Reuse content across channels: embedding YouTube Shorts on your website extends the lifespan of videos you’ve already created for YouTube.

When YouTube Shorts are embedded properly via EmbedSocial you can keep them synced automatically, and they will become a consistent source of fresh, engaging content.

Embedding YouTube videos on website: 9 Expert opinions

Here is what 9 thought leaders had to say about using YouTube videos for marketing purposes:

Top-Placed Videos Boost Watch Time and Clicks

At PlayAbly, we started putting YouTube videos right on our product pages and people started sticking around longer. We tested where to put the player and found that if the video was the first thing people saw, more of them would watch it all the way through. We always add captions and a custom thumbnail now. That gets more clicks and helps people who can’t hear the audio.