Keeping your website fresh shouldn’t feel like a second job. Yet most brands still update Facebook daily while their site sits there collecting digital dust.
That’s where embedding your Facebook feed changes everything. With one embed, your latest posts, photos, and videos update on your website automatically.
With a UGC platform like EmbedSocial, you won’t have to do manual copy-paste work any longer, and you effectively turn your simple feed into an interactive social hub.
So, let me break down exactly how to embed a Facebook feed on your website to showcase social proof and boost your engagement at the same time!
Here’s a brief interactive video covering the entire process:
Full guide: How to embed Facebook feed on website?
Before doing anything else, you must create your EmbedSocial account. Then, follow these steps:
- Define your widget with AI prompts
- Connect your Facebook source
- Choose your Facebook widget template
- Customize the template via AI prompts
- Copy the widget embed code
- Paste the code on your website
Once you are done, this is the type of widget you can get:
(function(d, s, id) { var js; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = “/cdn/ht.js”; d.getElementsByTagName(“head”)[0].appendChild(js); }(document, “script”, “EmbedSocialHashtagScript”));
Step 1: Define your widget with AI prompts
Navigate to the ‘Widgets’ section and press ‘Start from scratch’. Once there, describe your perfect widget. You might type ‘Design a smart and modern Facebook page widget for my e-commerce brand’:
Step 2: Connect your Facebook source
Immediately connect your social media source (Facebook in this instance) by tapping ‘Connect your source’ inside the widget editor.

Note: You will be prompted to connect your Facebook account if you haven’t done so before.
Simply tap the source(s) you want to add to your widget (you can select more than one):

Step 3: Choose your Facebook widget template
You can refine the look of your widget by browsing the template library. Filter specifically for Facebook or other social platforms to find ready-made designs that have been proven to drive engagement:

Step 4: Customize the template via AI prompts
You can keep using the AI command bar to tweak the widget look until you are satisfied with the results. This real-time editing ensures your widget perfectly complements your site’s color palette:

Step 5: Copy the widget embed code
Finally, open the ‘Embed’ tab on the left-hand sidebar. This section provides integration options needed for various website builders and platforms. You just press ‘Copy code’ here:

Step 6: Paste the code on your website
Finally, open your website editor, navigate to the page where you would like to place the widget and paste it into an empty HTML box. Then, save the changes and load the page.
Because it is a dynamic script, any changes you make in the dashboard later will automatically update on your live site without needing to replace the code.
How to embed your Facebook feeds on different website builders?
The best thing about EmbedSocial’s platform is that our Facebook embed code works with almost every CMS platform and website builder out there, including, but not limited to, Drupal, Wix, Weebly, Shopify, WordPress, Joomla, Wix, Squarespace, Pagecloud, etc.
And the best part is you won’t need to install anything or have advanced coding knowledge. You simply copy and paste a single code on any of your pages.
Here’s how to do it across all popular builders:
What types of Facebook feeds can you embed?
You can embed several types of Facebook content on your website, but only three can be pulled automatically through the official Facebook API.
Facebook API sources (auto-sync):
- Page posts: display your public Page posts in a live, auto-updating feed;
- Page mentions: show user-generated content from other people’s mentions;
- Visitor posts: embed posts that visitors publish directly on your FB Page timeline;
However, you can always add custom uploads to your FB feed, including:
- Photos and albums: embed screenshots or curated uploads if you need specific albums;
- Embedding Facebook videos: add videos manually when it’s not accessible via the API;
- Facebook profile posts: embed only if the post is public and uploaded manually;
- Reviews: embed Facebook reviews manually when they’re not available via the native API;
Note: You must always make sure the content you are embedding is public and respects Facebook’s terms before adding it to your website pages.
How to embed Facebook feed via the native method?
There’s a way Facebook users can embed Facebook wall and/or individual posts via an official Page plugin and Embedded Posts widget. Here’s how to use them:
How to use the Facebook Page plugin to embed your page?
Follow these steps to embed your Facebook page widget:
- Access the Facebook Page Plugin page.
- Add your page URL in the ‘href’ field.
- Customize the visible page tabs.
- You can add your timeline, messages, and/or events
- Set the Facebook feed widget width and height.
- Press ‘Get Code’ and copy the JavaScript or iFrame code.
- Paste the code on your website in an empty HTML website box.

Note: This Facebook page timeline widget lacks the functionality for customizing your feed in terms of colors, layouts, the content it features, and more.
How to embed individual Facebook posts via the native tool?
You can also use the Embedded Posts Facebook page to embed individual posts:
- Access the Facebook Embedded Posts page.
- Add your page URL in the ‘href’ field.
- Set the widget’s width (no other customization options).
- Press ‘Get Code’ and copy the JavaScript or iFrame code.
- Paste the code on your website in an empty HTML box.
When done right, here’s how this widget will appear on your website:
Note: You can only customize the widget’s width. Nothing else!
Why embed a Facebook feed into a website?
Embedding a Facebook feed on a website gives you fresh, social, and trustworthy content without lifting a finger, including, but not limited to, the following:

- Boost user engagement: you can keep visitors on your site longer with real-time posts showcasing your newest products and services;
- Strengthen social proof, by showcasing authentic online reviews, mentions, and user-generated content that builds trust instantly;
- Improve your SEO signals: when you add fresh, indexable content, you help search engines like Google see your site as active, which maintains your rankings;
- Enhance visual appeal: don’t have to settle for a static website, since a social media feed brings rich media, photos, and videos directly onto your pages;
- Reduce content workload: repurpose your Facebook posts instead of creating new website content, which frees up time and effort for other tasks;
- Grow your Facebook following: when you embed a Facebook wall on your site, you make it easy for visitors to discover and follow you on Facebook;
Evidently, embedding a Facebook feed on website turns your page into a living, breathing reflection of your brand’s social presence. You want that! Trust me.
Use EmbedSocial for embedding your Facebook feed
EmbedSocial is a complete social media aggregator with direct API integration with all major social media platforms, such as Facebook, Instagram, X, Threads, and more.

At its most basic, it’s a tool that enables you to integrate your Facebook and other social media feeds onto your website. Plus, it comes with plenty of advantages:
- Works with all builders: EmbedSocial allows for easy integration with 99% of all website platforms, such as WordPress website, Shopify, Webflow, etc.;
- Thorough Customization: Create a fully custom Facebook feed and match it to your website’s design and branding via our standard or our AI editor;
- Responsive design: The embedded Facebook feed on website is responsive, meaning it will look good on desktops, tablets, and all sorts of mobile devices;
- Content moderation: Fully moderate the content that appears in your feed and set up automatic filters that will correctly showcase only relevant content;
- Automatic updates: Your Facebook feed for website will automatically update with new content when it’s posted on Facebook, saving you lots of time;
- SEO benefits: By embedding a Facebook feed on your website, you keep your website content fresh, which could potentially benefit your SEO.
- Combine social feeds: You can also plug in social media content from your other social media handles, such as Instagram, TikTok, Threads, and more.
You can start with and customize many different Facebook website widgets when you sign up with EmbedSocial, or even describe one using our AI UGC widget feature.
Looking for a Facebook feed on website example? Here are several Facebook widget templates ready to add Facebook feed to website right away:
Conclusion: Embed Facebook feed to keep your website fresh!
Embedding a Facebook feed on your website is one of the simplest ways to keep your pages alive with real, ever-fresh content. Instead of rewriting posts or updating manually, your site pulls everything in automatically, from posts to mentions and visitor content.
However, going with the native embed option is not always the best option since it’s very limited in terms of customization and the content you can showcase.
For that reason, look into a third-party social media aggregator like EmbedSocial, as it has all the tools you need to create a widget that feels just right on your site!
Whatever option you use, the goal is the same: turn your website into a living extension of your social presence. And with our platform, you can take it further with advanced moderation, custom layouts, and multi-network feeds that update themselves.
Don’t wait! Add your feed once and let it run forever!