How to Embed Google Reviews on Website for FREE in 2026

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Looking to easily embed Google reviews on your website for free?

You only need the right Google reviews widget that collects your customer feedback and displays it on all relevant pages to build trust and credibility for your brand.

With EmbedSocial, you can now leverage AI to create a beautiful, custom widget that showcases your best reviews. In this guide, we will show you the step-by-step process to embed Google reviews and customize your display to match your brand’s unique style.

Here’s a quick interactive guide to set up your forever-free Google reviews widget:

Full guide: Adding Google reviews to your website for free!

First things first, you will need to create your free EmbedSocial account and follow the guide below:

• Step 1: Describe your Google reviews widget with AI prompt
• Step 2: Connect your Google account
• Step 3: Use templates
• Step 4: Customize with AI prompts
• Step 5: Copy the embed code
• Step 6. Paste the code on your website

Step 1: Describe your Google reviews widget with an AI prompt

To get started, navigate to the ‘“Create with AI’ section in your EmbedSocial dashboard. This is where you can find our AI generation feature and all the pre-designed layouts for your social media and review feeds.

Use the AI input field to describe the specific look and feel you want for your widget. You can type your own instructions or select one of the provided prompts like ‘Design a modern, animated Google Reviews slider’.

Step 2: Connect your Google account to automatically import reviews

Click the ‘Connect source’ button at the top of the editor. This step is crucial to replace dummy content with the actual feedback your customers have left on your Google profile.

Once the source modal opens, make sure to select Google as your source type.

Next, select Reviews to ensure the widget pulls in your star ratings and written testimonials, not the Google posts from your GBP.

After linking your account, choose the specific business location you want to feature. This tells the system exactly which set of data to use when you embed Google reviews.

Step 3: Use templates to change widget layout

Open the ‘Templates’ sidebar to experiment with different visual styles. You can quickly toggle between carousels, grids, or list views to see which one fits your website design best.

Switch between Google reviews slider, carousel or Google reviews tabs.

For a more dynamic and modern look, try selecting a specific template like the ‘Waterfall’ layout. This creates an engaging vertical flow for your customer testimonials.

Step 4: Use AI prompts to refine your design

If you need to make specific changes like adding a ‘Leave a review’ button or changing colors, simply chat with the AI assistant. Describe your change and watch it happen live in the preview.

Note: You can also add a custom Google review button to collect more feedback!

Step 5: Copy the code to embed Google reviews on your website

Once you are satisfied with the design, click on the ‘Embed’ icon located in the left-hand sidebar menu to access your publishing options.

Finalize the process by clicking the‘Copy code’ button. You can now paste this snippet into any page on your website to display your beautiful new reviews widget.

Step 6. Paste the embed code on your website

Finally, you have to paste the Google review embed code in your website builder, like for WordPress users, you will only need to add an HTML block and paste the code in the block:

Note: You typically have to paste the JavaScript code in a custom HTML box. Below, I cover the process for all popular CMS platforms.

Google reviews widgets: Demo showcase

You can choose from many different Google reviews widget layouts, such as this one:

(function(d, s, id) { var js; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = “/cdn/aht.js”; d.getElementsByTagName(“head”)[0].appendChild(js); }(document, “script”, “EmbedSocialWidgetScript”));

If you upgrade to the paid plan, you’ll get the option to remove our branding plus a review moderating feature that allows you to select reviews to showcase.

Video guide: How to get Google reviews on your website?

Here’s a brief video showing you how to add Google reviews to website for free:

Looking to embed Google reviews lke a PRO for your multi-location business? Check out our guide to adding Google reviews to website like a PRO!

How to display Google reviews on website via different CMS platforms?

EmbedSocial’s review widgets integrate flawlessly with the best website builders out there. Here are brief guides on embedding them across a range of them:

Why embed Google reviews on website pages?

You might be wondering: “How can embedding Google reviews on my website help out that much?”. Let me tell you, you get a lot of benefits, such as these:

• Enhanced trust & credibility: displaying real customer feedback reassures website visitors that your business is reliable and trustworthy.
• Better search engine visibility: Google reviews contribute to local SEO, helping your website rank higher in search results.
• Richer content variety: adding customer reviews introduces fresh, dynamic content that keeps your website engaging.
• Enhanced user engagement: visitors spend more time on your site reading authentic experiences from real customers.
• Boosted social proof: Google business reviews are the social proof that serves as word-of-mouth recommendations that influence potential buyers
• Increased conversion rates: customers are more likely to make a purchase when they see others vouching for your brand.
• Option to get reviews via surveys: you can collect structured feedback through surveys and showcase it alongside Google reviews.
• Option to collect feedback on social media: embedding reviews encourages customers to share their experiences on platforms like Instagram and TikTok.
• Improved website accessibility: integrating Google reviews ensures that customer feedback is visible across devices and screen readers.
• Direct feedback channel: your website becomes a hub where customers can leave and read reviews in one convenient location.

As you can see, there’s much to be gained by getting Google reviews, collecting them from your Google Business Profile and adding them to your website pages.

Plus, you can add your Google review link anywhere on your site to streamline the review collection process on your pages.

Also, it’s no secret that Google reviews increase your SEO gains (as confirmed by Google) by sending positive signals about your company, website, and offerings.

Then, once you start climbing the rankings, you’ll see the more important benefit: a boost in your clickthrough rate, which can further be strengthened by adding Google Star ratings as snippets underneath your product and service pages:

Statistics showcasing the benefits of Google reviews

Here are some Google reviews statistics that showcase their benefits:

• According to this Local Consumer Review Survey for 2025, 98% of consumers read online reviews for local businesses;
• Furthermore, on-site reviews increase conversions by 74%;
• Also, 43% of online shoppers confirm that customer reviews are very helpful;
• 58% of consumers have left e-commerce stores without photos or reviews.

Not to mention that EmbedSocial’s analysis of over 300,000+ reviews has demonstrated that most of the Google reviews are 5-star ones: indicating that customers want to express their positive (not just negative) experiences online.

What do experts say about the benefits of embedding Google reviews?

Are you still skeptical about the benefits of quality Google reviews? Check out what these five top business leaders have to say on the topic:

1. Showcase testimonials as social proof

So, putting Google reviews on the website is like spotlighting these real stories and showing evidence that they are great at what they do. Beyond enhancing their reputation, this practice extends a welcoming hand to more leads, encouraging them to approach their services with confidence and enthusiasm.

Ajay Prasad, Founder and President, GMR Web Team

2. Boost credibility and conversion rates

One of the biggest benefits of having Google reviews embedded on a website is that it instantly generates credibility in the customer’s eyes. By placing them high up and front and center on the homepage, your conversion rates for leads will skyrocket. 

It’s very important to remember that while traffic is important, conversions are even more important than the sheer volume of traffic. Without conversions, no products are sold, or deals are done.

Owner, Ontario Property Buyers

3. Establish trust and increase engagement

After integrating these reviews on the “Before & After Results” page, engagement metrics showed a marked increase. The average time users spent on this page increased significantly, reflecting their interest in real-world experiences of the products. A rise in conversion rates was partly attributed to this integration.

Zain Ali, Partner, EVENSKYN

4. Enhance trustworthiness in your brand

Embedding Google reviews on a website can increase its trustworthiness. These reviews, coming from a third party, appear more authentic. Their inclusion also provides social proof of engagement and satisfaction with the company.

Historically, embedding recent Google reviews on our homepage and about page has significantly boosted conversions.

Michael Alexis, CEO, teambuilding.com

5. Influence prospects with positive reviews

Word-of-mouth itself is a powerful marketing tool, and by adding Google reviews to your site, you are aiding in “escorting” someone’s opinion to another’s ears.

Many individuals follow positive reviews shared by others. If good reviews are so influential, why wouldn’t you want your dedication and hard work to be showcased on your website?

Francois Gouelo, Co-Founder and CEO, Enso Connect

How to add Google reviews to website using the native tools?

You can also embed Google reviews on website for free via Google’s native options. That said, the following two approaches lack customization and filtering options:

Method 1: Embed a Google reviews map widget

Google allows you to embed your business location from Google Maps, which includes all your reviews and directions to your business. Here’s how:

1. Find your business on Google Maps;
2. Go to the ‘Reviews’ tab and find any review;
3. Tap the ‘Share review’ option from the three-dot menu;
4. Click the ‘Embed a map’ tab to get an embeddable HTML code;
5. Copy and paste the code onto your website.

The great thing about this method is that you can change the size of your widget, and that your visitors will also see your location in the widget.

However, while this method shows your aggregated star rating and the number of reviews you’ve received, it does not show individual reviews. Your users will have to click to get to all your feedback, not optimal as it adds one more click.

Method 2: Share a direct Google reviews link

You can also get a direct link from any of your reviews and embed it onto a screenshot of the review to display Google reviews on website. These are the steps:

1. Find your business on Google Maps;
2. Go to the ‘Reviews’ tab and find any review;
3. Tap the ‘Share review’ option from the three-dot menu;
4. Stay on the ‘Send a link’ tab and copy the link;
5. Take a screenshot of the review in question;
6. Open your website and place the image anywhere;
7. Paste the link of your review onto the image.

As stated before, while Google’s manual methods work as a quick and free way to showcase reviews, they lack customization and automation.

For a more polished experience with filtering, styling, and auto-syncing, integrate Google Reviews widget like EmbedSocial, as it’s the better solution.

Embed Google reviews for free via badges

Looking for a different Google review embed method?

Another great way to show off your Google reviews is by embedding an interactive yet free Google reviews badge with an aggregated rating.

For instance, our Google reviews badge instantly connects to your Google Business Profile, pulls in all your reviews, and generates an up-to-date badge for you.

You just have to type in your Google Business Profile location and tap ‘Generate badge’. Then, you can preview your Google reviews badge and register for free to get the embeddable code.

That said, you can also try out our professional reviews badges for a richer experience, which you can adapt as you wish.

Plus, they come with additional functionality, such as showing your latest reviews or linking to your Google reviews form:

How to embed Google reviews on website: Best practices

Check out these tips and tricks to make your reviews widget more effective:

1. Add a call to action to your reviews

Integrate a strong call to action (CTA) in the review widget. Whether it’s ‘Book Now’, ‘Shop’, or ‘Learn More’, a CTA can guide users on what to do next.

Аs you can see below, you can add a simple CTA urging visitors to start a new trial, or even add ‘Buy’ buttons that lead to the checkout page of mentioned products:

Lastly, you should also add a ‘Leave a review’ (or similar) button in the corner of the widget. Thankfully, the EmbedSocial widgets allow you to readily use this option.

2. Moderate your Google reviews

EmbedSocial offers tools that allow you to moderate your Google reviews, including arranging them in any order you see fit and hiding specific reviews.

You can manually hand-pick the reviews you want to show, set up filters to only display those with certain keywords, order them by date, or even focus on showing reviews with more than four stars, which automatically hides all the rest.

3. Display Google reviews strategically

Choose an effective location on your website for your review widget. Some of them include your homepage, your product and service pages, or even a separate testimonials page, i.e., a ‘Wall of Love’ reviews section on a separate page.

Certain businesses also choose to display their Google reviews in their website’s footers and sidebars so they appear on every page.

Remember: the goal is to build trust and provide social proof, so place your reviews where they are visible. Needless to say, always keep them updated.

Learn more:

10 Display Google Reviews Best Practices for Your Website

Displaying Google reviews on websites: 6 great examples

Wondering how the Google reviews widget code will generate a gorgeous widget embedded straight onto your website? Check out these three examples:

1. Seed Money Consulting’s visually engaging review widget

Seed Money Consulting presents a visually engaging Google reviews widget designed to build trust and credibility with social proof summary, all their customer reviews, overall review rating, various interactive features, and call-to-actions:

2. Little Way Farm’s Google reviews slider widget with an AI summary

Here’s Little Way Farm’s example using a Google reviews slider with an AI summarizer, which sums up the experiences customers had with this brand:

3. Refloor’s Google reviews feed

Refloor has chosen to incorporate all their Google testimonials into a feed widget and arrange them by star rating. Naturally, the best reviews come first:

4. Skin Health has a unique dedicated Google reviews page

Skin Health uses a dedicated page to display thousands of reviews in one place, plus asks new customers to use Google review button to leave new reviews:

5. Doulas of North County’s Google reviews slider on their homepage

Doulas of North County is a special doula service for future moms. Because of the specialty of their business, reviews are among the best way to showcase the quality of their services. That is why they decided to show their latest Google reviews via an interactive slider:

6. ProTrade United uses Google reviews badge to show its credibility

ProTrade United is a business advisory & coaching company for the trades & construction industry, and due to the nature of their services, reviews are crucial for providing proof of credibility. To make their customer satisfaction stand out, they use a floating Google reviews badge:

Conclusion: Adding Google reviews boosts your conversion rate!

At the end of the day, when you learn how to show Google reviews on website pages via EmbedSocial, you’ll have one of the easiest and most effective ways to build trust, enhance your online reputation, and boost conversions!

After all, by showcasing authentic customer feedback, you provide social proof that influences potential buyers and strengthens your brand’s credibility.

Beyond trust-building, Google reviews also improve your SEO rankings, helping your business stand out online. Whether you use a simple widget, an interactive badge, or manual embedding methods, integrating online reviews significantly impacts sales.

With EmbedSocial, you can automate pulling in real-time reviews, customizing their appearance, and keeping your website fresh with dynamic user-generated content.

So why wait? Choose the right Google reviews embed platform and start adding your feedback to your website to turn customer feedback into a growth engine!