How the Industrious Office has improved its conversion rate by displaying Google reviews and badges on their website.

“It has been pretty simple to display social proof with EmbedSocial, and their team has been great in assisting with technical implementation.”

Eric Hnatov

Senior Manager of Website Optimization at Industrious Office

About Industrious Office

We had the opportunity to talk with Eric Hnatov, Senior Manager of Website Optimization at Industrious Office. We discussed their everyday challenges and how displaying customer reviews can help them stand out from the competition and gain new clients effortlessly.

Offering various professionally designed and flexible workspaces, Industrious Office supports companies of all sizes and stages, helping them find coworking and private offices that will fit their needs best.

They believe that the right workplace can move your business forward by giving your team members spaces to focus, collaborate and, at the same time, avoid thousands of distracting, necessary details like making sure the Wi-Fi is fast and secure, if the printer actually works, etc.

Check out Industrious Office products and locations here.

Their goal is to have 100 locations in the US, where they provide a top tier working experience for members. The EmbedSocial platform helps them reach this goal by automatically collecting and organizing their Google testimonials. Our reviews platform allows them to display powerful user-generated content from customers using Industrious Office services and attract new potential clients based on social proof.

The Awareness

“We need more people to see who we are and trust us enough to try our courses.”

Q: In your experience, what is the biggest benefit to showcase customers' reviews on your website?: It provides valuable social proof by showing potential customers how satisfied our members are with our product.
Q: Do customer reviews influence your conversion rates? If so, what is the outcome?: Displaying our Google reviews and badges have improved our CVR for both new applicants and memberships purchased.
Q: Where do customers mostly leave reviews for your business?: Google Location.
Q: What is your biggest challenge when it comes to managing your online reviews?: When creating new review widgets, it's a lot of work to copy the same settings and custom CSS.

The Solution

“EmbedSocial helps us provide immediate social proof!”

Q: Why have you decided to try EmbedSocial, and how is your experience so far?: They work well with Google reviews, and the team has been incredibly attentive, even making custom changes for us.
Q: How easy is it to use EmbedSocial for displaying social proof?: It has been pretty simple, and the EmbedSocial team has been great in assisting with technical implementation.

Google reviews on Industrious Office

Industrious Office displays a curated set of Google reviews on their website with EmbedSocial widgets, providing instant social proof to prospective members.

Q: What have you learned from working with us?: Different ways to aggregate reviews from Google My Business.
Q: Do you need specific additional functionality from EmbedSocial?: It would be nice to have more control over the look and feel of the badges.

The Outcome

“EmbedSocial is a great solution with a team that is truly dedicated to their client’s success. I highly recommend them as a review and social proof tool!”

Eric Hnatov

Senior Manager of Website Optimization at Industrious Office