How Pepe’s Pizzeria used EmbedSocial to reach 33,000 views of their Instagram content

“Seeing is believing. When customers see other people raving about Pepe’s pizza, it turns curiosity into conversions.”

Pepe’s Pizzeria

Food & hospitality, USA

About Pepe’s Pizzeria

Pepe’s Pizzeria Napoletana is a well-established pizza chain with 17 restaurants across the United States. They’ve been crafting mouthwatering Original New Haven style pizza for nearly a century, sticking to a simple yet effective approach: the best ingredients on the best dough, every time.

But staying iconic means adapting. Pepe’s wanted a way to bring the authenticity of their legendary pizzas online, helping customers feel the buzz before stepping through the door.

The Challenge: Building trust

The Solution: Embedding Instagram feeds with user-generated content

The Result: Reach an additional 33,000 views of their Instagram content

The challenge: building trust before the first bite

For Pepe’s, nothing beats the power of a recommendation. But the challenge was clear: how do you recreate that experience digitally? Their website attracted visitors, but it didn’t convey the energy and excitement that Instagram captures daily.

Customers scrolling the site needed reassurance, not just about the quality of the pizza but about the experience itself. What toppings were other people ordering? How did those crusts really look fresh out of the oven? Pepe’s needed a way to turn their happy customers into advocates for their next hungry visitor.

The solution: embedding real customers’ Instagram feeds

By integrating our Instagram feed feature directly onto their website, Pepe’s created an irresistible showcase of user-generated content. Pictures of oozy mozzarella, charred crusts, and smiling customers became the proof future diners needed to make a decision. In just 18 days, the embedded feed generated 33,000 views. That’s 33,000 moments of trust-building, where potential customers saw authentic, unfiltered love for Pepe’s pizzas.

Pepe’s Pizzeria Instagram feed embedded on their website

The results: pizza that sells itself

By embedding real customer experiences with the Instagram widget, Pepe’s transformed its digital presence. Here’s what they achieved:

Expand reach beyond Instagram: Achieving an additional 33,000 views of the Instagram content on their website
Enhanced engagement: Visitors spent more time on the site, drawn in by relatable, peer-driven content.
Social proof in action: Showcasing UGC built immediate trust, helping undecided customers hit “order.”
Organic advocacy: Happy diners became Pepe’s marketers, sharing posts that drove even more traffic to the website.

This proves one thing: seeing is believing. And when customers see other people raving about Pepe’s pizza, it turns curiosity into conversions.

What can this mean for your brand?

Whether you’re a pizzeria or a global retailer, embedding authentic UGC on your website can drive engagement and boost sales. With the right tool like EmbedSocial, you can:

Aggregate real-time UGC to reflect customer love.
Create a seamless, high-quality feed that builds trust.
Turn your customers into advocates.

Key takeaway

Whatever you imagine for your embedded Instagram feeds, it’s possible. Start inspiring your visitors with content that speaks louder than any ad ever could.

The Outcome