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Instagram Feed App for Webflow

The easiest way to generate, manage, and display your Instagram posts and video feeds on Webflow.

Nick Poggi, TrovaTripRyan HazlewoodZanna Ollove, Boston CollegeBrooks Hitzfield, Seven Sons

Loved by 300,000+ big and small brands. World-famous and local

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What is an Instagram Feed Aggregator

Instagram stories slider widget on a Webflow site

EmbedSocial is a powerful Instagram feed aggregator that allows you to create amazing and beautiful feed widgets for your site with Instagram photos and videos.

With EmbedSocial, you can also generate and display posts published by other Instagram users that mention your brand or posts from specific hashtags.

It offers extensive customization options: all kinds of sources supported, content moderation, more than 10 ready-to-go layouts, custom CSS options, and a fully adaptive layout responsive for any device.

Create your customized Instagram Feed widget for Webflow, match your website’s style and colors, and add it to any Webflow page, post, sidebar, footer, or wherever you like on your site.

The best thing is that EmbedSocial runs on the latest Instagram API, so there are no additional technical requirements or updates by the user. We’ve got you covered!

Embedding an Instagram Feed widget onto your Webflow site has never been easier. Our widgets are designed to work flawlessly on Webflow and display social proof to increase engagement and conversions.

As Webflow’s mission is to empower designers, creative professionals, and entrepreneurs to create for the web, our goal is to provide them with an easy social media widget tool to extend their creativity to engage more visitors.

Benefits of Instagram widget for your Webflow website

  • Improve the average time visitors spend on your website ,

  • Get a higher user engagement level ,

  • Increase conversions , by displaying social proof.

  • Enrich your website content ,

  • Deliver improved user interface and user experience ,

  • Turn visitors into Instagram followers ,

Instagram Feed Widget features for Webflow

Editor to create social media widgets on Webflow
  • Mobile-responsive widget ,

  • 11 Instagram feed layouts , that match any Webflow design.

  • Ready-to-go customization options , for your widget appearance.

  • Advanced feed moderation , Select the post you want to appear on your widget and sort them by priority.

  • Automatically sync the latest Instagram posts ,

  • Negative keywords option , to ban posts with specific hashtags from showing on the widget.

  • Shoppable Instagram widget , with a variety of CTA buttons available.

  • Custom CSS option , for advanced widget design.

  • Activate Google Analytics , to track your progress.

  • Combine with other social networks , Create a combined widget with feeds from Facebook, Twitter, YouTube, Vimeo, TikTok or create a custom feed.

How to embed Instagram feed on Webflow?

Here are the steps on how to embed the Instagram feed widget in Webflow:

  1. Step 1: Start a free trial

    Start a free trial for EmbedSocial and connect your Instagram account.

  2. Step 2: Choose Instagram feed type

    Choose the type of Instagram feed (hashtag, mentions, account).

  3. Step 3: Moderate or customize

    Moderate or customize the Instagram widget.

  4. Step 4: Copy the code

    Copy the code located in the top right corner.

  5. Step 5: Open Webflow page

    Go to Webflow and open the page where you want to embed.

  6. Step 6: Drag the Embed component

    Click ‘Add’ in the top-left corner, scroll, and drag the Embed component.

  7. Step 7: Paste the EmbedSocial code

    Paste the code you copied from EmbedSocial.

  8. Step 8: Save and Close

    Click the Save and Close button.

  9. Step 9: Publish

    Click Publish and click your site URL.

    Please note that once you display the Instagram Feed widget on your Webflow site, you have full control over it and you can transform the look and feel of the widget anytime you want using your EmbedSocial account.

    If you need any assistance in creating and customizing the desired Instagram Feed widget, don’t hesitate to reach out to us, and we will be delighted to help you create a superior experience for your website visitors.

    See full tutorial →

Turn your website into a powerful showcase of real customer moments. Use our easy-to-embed Instagram widgets to boost credibility, drive engagement, and convert visitors into buyers. no coding required.

Best practices for displaying Instagram feed

Best practices for displaying Instagram feed on Webflow
  • Place it where it matters most , Embed your Instagram feed in high-traffic areas like your homepage, product pages, or even your footer. Visibility is key. the more users see it, the more they trust your brand.

  • Use a bold, clear headline , Draw attention with a headline that speaks to authenticity: “See How Our Customers Use [Your Product]” or “Real Results from Real People”. A strong intro helps frame the content and sparks curiosity.

  • Prioritize visual aesthetics , Choose a layout that fits your Webflow design. grid, slider, or collage. Keep the spacing, colors, and styles consistent with your brand to ensure the feed feels native to the website experience.

  • Go beyond static. Use a carousel , Showcase more content in less space with a slider or carousel format. This keeps the section compact while still offering variety and motion that naturally draws the eye.

  • Highlight shoppable or tagged posts , Turn engagement into conversions by featuring tagged products or CTA buttons. This is perfect for e-commerce brands looking to create a seamless journey from inspiration to checkout.

Frequently asked questions

FAQs about the Instagram widget

Have a specific question about embedding the Instagram widget? Check the FAQ section below or click the bottom right chat icon and talk with us.

How to embed my first Instagram widget?

To get started, sign up for a free trial and follow the steps below:

1. Connect your social media accounts
2. Customize and moderate your feed
3. Copy & paste the embed code into your website

Can I moderate the posts?

Yes, you can handpick which photos show in your feed published on your website. The moderation options are various, which means you can filter only posts posted after specific dates or posts that include certain words.

Can I generate from multiple social media accounts?

Yes, the system supports multiple social platforms to connect to the same account and generate feeds. Check our pricing plans and choose which plan suits the number of pages and accounts you have.

Can I make my social media feed shoppable?

Yes! EmbedSocial provides options to add custom ‘Buy’ buttons in the feed posts that, when clicked, can navigate the web visitors to the checkout page where they can buy the selected product.

Can it display all the new posts automatically?

Yes, you can turn off or on to do social media aggregation automatically.

Can I track interactions in the widget?

You can enable Google Analytics tracking of the feed with entering the Google Analytics ID shown like this example: UA-XXXXXX-YY

Can I customize my Instagram widget?

Yes, you can use multiple templates or a custom CSS editor to make your social media feed fit your brand and website design.

Additionally, you can enable localization options to make sure it fits your language.

EmbedSocial currently supports English, German and Japanese language. With this, you change the language of your feed.

Is EmbedSocial GDPR compliant?

Yes! EmbedSocial is GDPR-compliant and complies with each social media network policy from where you generate and curate content.

Is EmbedSocial compatible with web builders?

EmbedSocial integrates and works with all major content management platforms and web builders, such as WordPress, Squarespace, PageCloud, Joomla, Wix, Weebly, Shopify, Magento, Open Cart. It works with all platforms that provide an option to embed third-party iframes or javascript codes.

Does the Instagram widget stop working if I cancel?

Yes, the widget will stop showing on your website, but you can come back and activate your account at any time.

Ready to embed Instagram on Webflow?

Your customers are already creating content that showcases your brand. Now, it’s time to turn that content into a growth engine.

$

29.00

month

Don’t let valuable user content go unnoticed. Start leveraging it today to grow your sales, improve credibility, and save hours of manual work.

  • ✓ Showcase Instagram feed
  • ✓ Embed Instagram stories
  • ✓ Add hashtag feeds
  • ✓ Display reels and videos
  • ✓ Create shoppable galleries
  • ✓ Match your Webflow design.

Official API integrations

EmbedSocial has official API integrations with all major social media networks.

Fast-loading widgets

We design interactive social media widgets that load fast on your website.

Risk-free

If it’s not for you, cancel or request to delete your account.

Dedicated support team

Just click the bottom left chat icon, and our team will assist you in real-time.

What our users are saying:

Nick Poggi
TrovaTrip increased booking conversion rates by 12% with customer testimonials in just 4 weeks

Nick Poggi

TrovaTrip

Ryan Hazlewood
The team at Embed Social is so easy to work with. They are very quick to respond to any special requests and fast to implement account changes. Aside from the great customer service, their products are also very easy to use and offer a lot of freedom that you can’t get with other similar products. Definitely recommend.

Ryan Hazlewood

Developer

Zanna Ollove
EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their library of social feed designs integrates seamlessly with our existing components and is easy to use for page editors of all skill levels.

Zanna Ollove

Boston College

Brooks Hitzfield
The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer.

Brooks Hitzfield

Seven Sons