How to Embed Amazon Reviews on Any Website?

While Google reviews often take the spotlight, Amazon reviews are immensely powerful for your e-commerce brand’s online reputation and the social proof they provide.

Ultimately, Amazon is a treasure trove of customer feedback that can persuade potential buyers who are already browsing for your products.

So, when you showcase these trusted Amazon reviews on your own website, you significantly elevate your brand’s credibility and build a stronger connection with shoppers.

The challenge is that most platforms, including Amazon, lack an open and easy-to-use API for reviews, so we have to resort to alternative solutions.

Thankfully, EmbedSocial can help you manually import and display your Amazon reviews!

TL;DR: EmbedSocial allows you to create powerful, all-in-one review widgets for your websites that feature your Amazon reviews alongside auto-synced Google reviews.

You can easily sign up for a free account to get our free Google reviews widget and start embedding valuable customer feedback on all your sites.

Plus, you don’t need any coding skills to customize the widget layout to match your brand, tag products to make reviews shoppable, and improve your SEO with built-in schema.

👉 Start for free and get your Google reviews live in under 5 minutes!

Keep on reading to find out how to:

Manually import Amazon product reviews,
Combine them with auto-synced Google reviews,
Customize and publish a single widget that works anywhere,
Boost SEO with a built-in schema code,
Make your reviews shoppable to link directly to products.

Quick guide: Adding Amazon reviews to websites via EmbedSocial

It only takes a few simple steps to create your combined Amazon reviews widget:

Sign up for EmbedSocial
Export your Amazon reviews.
Download EmbedSocial’s CSV template.
Upload your reviews to EmbedSocial.
As a bonus, connect your Google Business Profile to add Google reviews.
Customize your widget design.
Embed the widget on your website.

By the end, you’ll have a dynamic online reviews widget that will update itself automatically as you receive new Google reviews.

Full guide: How to embed Amazon reviews on your website with EmbedSocial?

Here’s a more detailed guide about adding Amazon reviews widgets to your website, including all relevant screenshots of the process:

First things first, you should sign up for an EmbedSocial account.

2. Export your Amazon reviews

You can either copy and paste your Amazon reviews or you can export them in a CSV file.

Conversely, you can use a simple prompt in ChatGPT when using the Agent mode to get and scrape reviews from any website. Here is an example:

3. Download EmbedSocial’s CSV template

To speed up the process, we’ve created a free CSV template that’s pre-formatted with the required columns, such as review_date, review-text, author, stars, etc.

You can copy your reviews into this file, then upload them in seconds.

→ Download the Free CSV Template

Spreadsheet template to collect reviews for upload in CSV

4. Upload your reviews to EmbedSocial

In EmbedSocial, go to Add Source → Import Reviews and upload your CSV file.

Import reviews in EmbedSocial

Choose your layout, tag products (optional), and configure filters or moderation settings.

Copy the embed code and paste it into your website builder of choice. EmbedSocial supports the vast majority of builders, so you can embed the widget on a WordPress website, a Google Sites website, and any other web page on other CMS platforms (Shopify, Webflow, Wix, etc).

⚠️ Note: Amazon reviews require manual import. Only Google reviews sync automatically via API.

Once you are done, you will have successfully embedded your Amazon reviews onto a webpage of your choice. Plus, if you were to connect your GBP to EmbedSocial, your widget would include your Google reviews as well, which will sync automatically.

Bonus step: Sync your Google reviews

You can sync your Google reviews in the same widget by adding a new source. To do this:

Go to Sources and choose Google as a new source;
Connect your Google Business Profile to pull all your reviews automatically;
Open your Amazon widget again, and in the Sources tab, tick the new Google source.

That’s it. Remember that the Google source in EmbedSocial will automatically update whenever you receive a new online review on your Google profile.

How to display Amazon reviews on your website via different CMS platforms?

The process to embed Amazon reviews is straightforward across most website builder platforms, allowing you to display Amazon reviews and boost your website’s credibility:

Why embed online reviews on your website?

Embedding customer reviews directly on your website can significantly boost your brand’s credibility and conversions. Here are some additional benefits:

Build instant trust with new visitors: seeing real customer experiences helps establish authenticity right away;
Showcase social proof in the right context: placing reviews near products or CTAs can positively influence buying decisions;
Improve local SEO with fresh content: embedded reviews often update dynamically, which adds keyword-rich content to your pages;
Reduce bounce rates and keep users engaged: visitors stay longer when they see relevant, relatable testimonials;
Drive more reviews on Amazon itself: highlighting them on your site encourages others to leave feedback there too.

Remember: Your customers are reading about your products and services across multiple platforms, not just Google. But, you can always combine Google reviews (which update automatically) with feedback from any other platform into the same widget.

This setup allows you to centralize your social proof and control your brand’s narrative in one place, while showcasing positive experiences from real customers.

EmbedSocial offers a variety of pre-designed review widget templates to suit the needs of every business and their unique styles:

When selecting a template, consider how it will display reviews on your website. It should seamlessly blend with your website’s overall look and feel.

At the end of the day, you want a review widget that is visually appealing, easy to read, and mobile-friendly, so it looks great on any device.

That way, you enhance customer satisfaction, strengthen your online reputation, and make it easier for visitors to trust your business.

Where to embed Amazon reviews on your website?

Placing reviews in the right spots on your webpages can maximize their trust and influence key customer decisions. Here are the best areas to consider:

Homepage: immediately builds trust by showcasing credibility as soon as visitors land;
Product pages: reinforces buying decisions with relevant, real-life social proof;
Dedicated testimonials page: serves as the main hub of all your positive reviews;
About page: adds authenticity and reinforces your commitment to customer satisfaction;
Checkout or pricing pages: gives hesitant buyers the final nudge to buy from you.

You always have to think about how UGC impacts the consumer decision-making process, as this type of content is innately trustworthy since it comes from your customers.

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Start with Google reviews, they’re fast, automated, and SEO-friendly. Then, you can mix in strong Amazon reviews with detail, ratings, or user photos.

Also, you can tag each review with products to create a shoppable UGC widget that showcases your best feedback (you can use filters to hide irrelevant reviews).

Finally, always preview the layout on both desktop and mobile to ensure the widget looks great on any and all devices, as it can boost both trust and conversions.

Explore the key features that make the EmbedSocial reviews widget a powerful tool for showcasing customer feedback on any website.

Feature name

What it does?

Multi-source widgets

Combine reviews from Amazon, Google, Zillow reviews, eBay reviews, Yelp reviews, Etsy reviews, Knot reviews, Tripadvisor reviews, Avvo reviews, and more.

Manual import support

Upload reviews via CSV or paste for platforms without public APIs.

Google reviews auto-sync

Automatically sync new reviews from Google every 24 hours.

AI-powered reviews summary

Use AI to summarize long reviews for quick skimming.

Product tagging

Tag reviews with products to create shoppable widgets.

Custom layouts

Choose from grid, carousel, floating badge, and more.

Mobile-responsive design

Optimized display across all screen sizes.

Review moderation tools

Approve, hide, or highlight specific reviews for effective review management.

Built-in schema markup

Widgets come with SEO-rich schema to improve Google search results.

Custom branding options

Match widget design to your site and remove branding on paid plans.

Embed anywhere

Works with all CMS platforms and existing website builders.

Analytics dashboard

Track widget views, clicks, and user engagement.

How to optimize your embedded reviews for SEO?

To get the most out of your embedded Amazon reviews, you must optimize them for SEO. We offer several SEO features built into the widget system, making it easy to improve your website’s visibility while showcasing customer feedback. Here’s how to do it:

Use keyword-rich review content – encourage customers to write reviews that naturally include product names, locations, or service keywords relevant to your business.
Activate built-in schema markup – all EmbedSocial widgets automatically include structured data (JSON-LD), which helps search engines understand your reviews and display rich snippets, like star ratings, in search results.
Keep widgets lightweight and fast – EmbedSocial widgets are optimized for speed. A fast-loading review section improves user experience and positively impacts Core Web Vitals and SEO rankings.
Ensure reviews are crawlable – unlike iframe-based tools, EmbedSocial’s widgets are SEO-friendly and allow search engines to index the actual review text. This ensures that the content contributes to your search performance.

These SEO enhancements can significantly improve how your website ranks and appears in search results, which will ultimately increase your traffic, improve click-through rates, and build long-term credibility in search.

Strategies for e-commerce and local businesses

For e-commerce and local businesses, embedding online reviews on websites builds trust and drives more conversions. Here are some strategies to maximize your results:

Showcase positive reviews – highlight your best reviews, along with feedback from Google, Yelp, and TripAdvisor, directly on your WordPress page or online store. This social proof reassures new customers and encourages them to take action.
Encourage review requests –after a purchase or service, prompt customers to leave reviews on your website or social media pages. More reviews mean more content to display and greater customer satisfaction.
Diversify your sources – use your embed code to showcase reviews from multiple platforms, Amazon, Yelp, TripAdvisor, and more, on key pages. This comprehensive approach builds a stronger online reputation and appeals to a wider audience.
Optimize for conversions –place your reviews widget in high-visibility areas, such as product pages, checkout pages, or your homepage, to influence buying decisions and drive more customers to complete their purchase.
Boost local SEO –displaying reviews on your website can improve your local SEO by increasing trust and relevance in local search results.

By implementing these strategies, your business can leverage online reviews to enhance trust, improve your online reputation, and boost sales, regardless of business type.

Conclusion: Boost your business by showing your reviews today!

Manually importing Amazon reviews and combining them with Google reviews gives you:

More customer trust,
Better search visibility,
Fully controlled presentation.

Then, once you embed them on your website, you’ll show your visitors that others have had great experiences, and that they can expect the same.

It’s one of the easiest ways to turn website visitors into loyal buyers, as social proof works behind the scenes to reduce doubt and encourage action at every step.

With tools like EmbedSocial, embedding reviews takes just a few clicks. You don’t need to code or hire a developer, just connect, customize, and publish.

Frequently Asked Questions

Can I mix reviews from different platforms in one widget?

Yes! Combine Amazon, Google, Facebook, Yelp, and more in a single review widget.

Can I make reviews shoppable?

Yes. Use product tagging in the editor to turn your review widget into a mini product feed.

How does embedding Amazon reviews impact customer trust?

Displaying trusted third-party reviews, such as those from Amazon, can significantly increase customer trust in your business and products.

What are common issues when embedding Amazon reviews widgets?

Embedding Amazon reviews on your website is a powerful tool to establish trust and drive conversions, but sometimes the process isn’t as smooth as you’d like. Here are some common issues you might encounter, and how to fix them:

Testing before publishing – always preview your embed code on an existing page before adding it to your main site. This helps catch any display issues.

HTML code not working – double-check your embed code for typos or missing tags. Even a small error can prevent your reviews widget from displaying.

Widget not displaying correctly – if your reviews widget looks off or doesn’t appear at all, try adjusting the widget’s settings or consult your website builder’s support resources.

Custom HTML issues – some website pages or builders may restrict custom HTML. In these cases, opt for a user-friendly widget solution, such as EmbedSocial’s.

Will this work on any website?

Yes. You can embed the widget anywhere that accepts HTML, including WordPress, Shopify, Squarespace, and even a Google Sites page

Can I automatically embed Amazon reviews?

No. Amazon does not provide a public API to access the full text of customer reviews, mainly due to privacy and data protection policies

What’s the correct format for uploading reviews via CSV?

Use: review_text, author, stars, date. The date must be formatted as YYYY-MM-DD.

How are Google reviews handled?

Google reviews sync automatically every 24 hours via the official Google API when connected.

How to Embed Amazon Reviews on Any Website?

Quick guide: Adding Amazon reviews to websites via EmbedSocial