How to Embed Zillow Reviews Widget on Your Website?

While often focused on Google, Zillow reviews are critically important for your real estate business’s online reputation and local SEO.

After all, Zillow is a powerhouse of social proof that can win over prospective clients who are actively searching for agents and properties.

Therefore, when you feature these compelling Zillow reviews on your website, you immediately boost your credibility and cultivate trust with potential home buyers and sellers.

Unfortunately, many platforms, including Zillow, don’t provide a straightforward, open API for their reviews, so you can’t automatically add new reviews to your site through Zillow.

Fortunately, EmbedSocial provides a powerful solution to manually embed your Zillow reviews!

TL;DR: EmbedSocial enables you to build dynamic, all-in-one review widgets for your website, showcasing your imported Zillow reviews alongside auto-synced Google reviews.

You can effortlessly sign up for a free account to use our complimentary Google reviews widget and begin showcasing customer feedback across all your web properties.

Additionally, no coding expertise is required to tailor the widget’s appearance to your brand, tag properties to create shoppable reviews, and enhance your SEO with integrated schema markup.

👉 Start for free and display your Google reviews in less than 5 minutes!

Continue reading to learn how you can:

Manually import your valuable Zillow reviews.
Merge them with Google reviews that sync automatically.
Design and launch a unified widget that functions seamlessly everywhere.
Elevate SEO performance using a built-in schema code.
Make your reviews shoppable (perfect for linking to listings).

Quick guide: Adding Zillow reviews to websites via EmbedSocial

It takes just a handful of simple steps to assemble your combined Zillow reviews widget:

Sign up for an EmbedSocial account.
Export or gather your Zillow reviews.
Download EmbedSocial’s CSV template for easy uploading.
Upload your compiled reviews to the EmbedSocial platform.
As a bonus, connect your Google Business Profile to include Google reviews.
Customize the design of your widget to match your brand.
Embed the generated code on your website.

Upon completion, you will have a vibrant online reviews widget that refreshes automatically whenever you get a new Google review.

Full guide: How to embed Zillow reviews on your website with EmbedSocial?

Here is a more detailed walkthrough for adding Zillow review widgets to your site, complete with all necessary screenshots of the procedure:

To begin, you need to create an EmbedSocial account. A trial is available to get you started.

2. Export your Zillow reviews

You can either manually copy and paste your Zillow reviews or export them into a CSV file.

Alternatively, a simple prompt in ChatGPT in Agent mode can be used to scrape and gather reviews from any website. Here is an illustrative example:

Please note that Zillow has a Reviews API that you can ask for access to and get reviews or reply through their API.

3. Download EmbedSocial’s CSV template

To streamline the process, we provide a free CSV template that is pre-formatted with all the necessary columns, such as review_date, review-text, author, stars, etc.

You can transfer your reviews into this file and then upload them in a matter of seconds.

→ Download the Free CSV Template

Spreadsheet template for collecting reviews for CSV upload

4. Upload your reviews to EmbedSocial

Within EmbedSocial, navigate to Add Source → Import Reviews and proceed to upload your prepared CSV file.

Importing reviews within the EmbedSocial platform

Select your desired layout, tag listings or properties (optional), and set up any filters or moderation rules you need.

Simply copy the provided embed code and paste it into your chosen website builder. EmbedSocial is compatible with the vast majority of builders, allowing you to embed the widget on a WordPress site, Google Sites, or any other webpage on most CMS platforms.

⚠️ Important: Zillow reviews necessitate a manual import. Only Google reviews will sync automatically via their API.

Once finished, you will have successfully embedded your Zillow reviews onto your chosen webpage. Furthermore, if you connect your Google Business Profile to EmbedSocial, your widget will also feature your Google reviews, which will update automatically.

Bonus step: Sync your Google reviews

You can sync your Google reviews within the same widget by adding another source. To accomplish this:

Go to Sources and select Google as the new source.
Link your Google Business Profile to pull in all your reviews automatically.
Re-open your Zillow widget, and in the Sources tab, check the box for the new Google source.

That’s all there is to it. Keep in mind that the Google source in EmbedSocial will refresh automatically each time you receive a new online review on your Google profile.

How to display Zillow reviews on your website via different CMS platforms?

The method for embedding Zillow reviews is consistent across most website building platforms, enabling you to display them and enhance your site’s credibility:

Why embed online reviews on your website?

Integrating customer reviews directly onto your website can markedly improve your brand’s credibility and conversion rates. Here are more advantages:

Build immediate trust with new visitors: seeing authentic client experiences helps establish legitimacy from the start.
Display social proof in the proper context: positioning reviews near agent bios or property listings can positively sway client decisions.
Enhance local SEO with fresh content: embedded reviews often update dynamically, which adds keyword-rich material to your pages.
Lower bounce rates and keep users engaged: visitors tend to stay longer when they encounter relevant, relatable testimonials.
Encourage more reviews on Zillow itself: featuring them prominently on your site motivates other clients to share their feedback there too.

Remember: Your potential clients are reading about you on multiple platforms, not just Google. However, you can always merge Google reviews (which refresh automatically) with feedback from any other platform into a single widget.

This approach lets you centralize your social proof and manage your brand’s story from one location, all while highlighting positive experiences from real clients.

EmbedSocial presents a range of pre-built review widget templates to match the needs and unique branding of every real estate business:

When choosing a template, think about how it will present reviews on your site. It should integrate flawlessly with your website’s design and aesthetic.

Ultimately, you want a review widget that is visually engaging, simple to read, and mobile-responsive, ensuring it looks perfect on any device.

By doing so, you improve client satisfaction, fortify your online reputation, and make it easier for visitors to place their trust in your business.

Where to embed Zillow reviews on your website?

Strategically placing reviews on your webpages can maximize their impact and influence key client decisions. Here are the optimal areas to consider:

Homepage: instantly builds credibility by showcasing your reputation as soon as visitors arrive.
Agent Bio or Service pages: strengthens confidence with relevant, real-world social proof.
Dedicated Testimonials page: acts as the central repository for all your positive feedback.
About page: lends authenticity and underscores your dedication to client satisfaction.
Property Listing pages: gives prospective buyers or renters the final assurance they need to inquire.

You should always consider how UGC impacts the consumer decision-making process, as this content is inherently trustworthy because it comes directly from your clients.

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Begin with Google reviews, they are quick, automated, and great for SEO. Then, you can blend in powerful Zillow reviews that include specific details, high ratings, or client photos.

Also, you can tag each review with specific properties to build a shoppable UGC widget that displays your best feedback (use filters to screen out irrelevant reviews).

Finally, always preview the widget on both desktop and mobile to confirm it looks excellent on all devices, as this can significantly boost both trust and conversions.

Discover the main features that establish the EmbedSocial reviews widget as a premier tool for showcasing customer feedback on any website.

Feature name

What it does?

Multi-source widgets

Combine reviews from Zillow, Google, BBB reviews, eBay reviews, Yelp reviews, Etsy reviews, Knot reviews, Tripadvisor reviews, Avvo reviews, and more.

Manual import support

Upload reviews via CSV or paste them for platforms lacking public APIs.

Google reviews auto-sync

Automatically pulls in new reviews from Google every 24 hours.

AI-powered reviews summary

Leverage AI to condense long reviews for easy reading.

Product tagging

Tag reviews with listings or properties to create shoppable widgets.

Custom layouts

Select from grid, carousel, floating badge, and other layouts.

Mobile-responsive design

Ensures optimized display across all screen sizes.

Review moderation tools

Approve, conceal, or feature specific reviews for effective review management.

Built-in schema markup

Widgets include SEO-rich schema to enhance Google search results.

Custom branding options

Align widget design with your site and remove branding on premium plans.

Embed anywhere

Functions with all CMS platforms and website builders.

Analytics dashboard

Monitor widget impressions, clicks, and user interactions.

How to optimize your embedded reviews for SEO?

To maximize the benefit of your embedded Zillow reviews, you must optimize them for SEO. We provide several built-in SEO features in our widget system, simplifying the process of boosting your website’s visibility while displaying client feedback. Here is how it’s done:

Utilize keyword-rich review content – motivate clients to write reviews that naturally contain property types, neighborhood names, or service keywords pertinent to your real estate business.
Enable built-in schema markup – every EmbedSocial widget automatically incorporates structured data (JSON-LD), which assists search engines in understanding your reviews and showing rich snippets, like star ratings, in search results.
Maintain lightweight and fast widgets – EmbedSocial widgets are optimized for speed. A quick-loading review section enhances user experience and positively affects Core Web Vitals and SEO rankings.
Confirm reviews are crawlable – unlike tools based on iframes, EmbedSocial’s widgets are SEO-friendly, permitting search engines to index the actual text of the reviews. This ensures the content adds to your search performance.

These SEO improvements can greatly enhance how your website is ranked and displayed in search results, ultimately boosting your traffic, improving click-through rates, and building lasting credibility in search.

Strategies for Real Estate and Local Businesses

For real estate and local service businesses, embedding online reviews on your website builds trust and drives more conversions. Here are some tactics to maximize your outcomes:

Feature positive reviews – emphasize your top reviews from Zillow, Google, and Yelp directly on your WordPress site or agent website. This social proof reassures new clients and motivates them to connect with you.
Solicit review requests – following a successful closing or client interaction, ask customers to leave reviews on Zillow or your social media pages. More reviews mean more content to feature and greater client satisfaction.
Diversify your review sources – use your embed code to feature reviews from various platforms on key pages. This holistic approach builds a more robust online reputation and attracts a broader audience.
Optimize for conversions – position your reviews widget in highly visible locations, like your homepage, agent bios, or listing pages, to influence decisions and encourage more inquiries.
Improve local SEO – showing reviews on your site can enhance your local SEO by boosting trust and relevance in local search queries.

By applying these strategies, your business can harness online reviews to build trust, improve its online reputation, and increase client acquisition, regardless of your business focus.

Conclusion: Boost your business by showing your reviews today!

Manually importing Zillow reviews and merging them with Google reviews provides you with:

Increased client trust,
Improved search engine visibility,
Total control over presentation.

Then, by embedding them on your website, you demonstrate to visitors that others have had excellent experiences and that they can anticipate the same.

It is one of the most straightforward methods for converting website visitors into loyal clients, as social proof works subtly to alleviate doubt and prompt action at every turn.

With tools such as EmbedSocial, embedding reviews is a matter of a few clicks. You don’t need to write code or hire a developer, just connect, customize, and go live.

Frequently Asked Questions

Can I automatically embed Zillow reviews?

No. While Zillow does have a Reviews API, it’s not always accessible for direct public use on a widget. For a simple website widget, reviews must be uploaded manually (e.g., via CSV or pasting). This is due to platform restrictions.

Will this function on any website?

Yes. The widget can be embedded anywhere that supports HTML, including WordPress, Shopify, Squarespace, and even a Google Sites page.

How are Google reviews managed?

When connected, Google reviews sync automatically every 24 hours through the official Google API.

What are frequent issues when embedding Zillow review widgets?

Embedding Zillow reviews on your site is a great way to build trust, but you might encounter a few hiccups. Here are some common problems and their solutions:

Testing before going live – Always preview your embed code on a test page before adding it to your main website. This helps you spot any display problems early.

HTML code not rendering – Carefully check your embed code for any typos or missing tags. A minor error can prevent the reviews widget from showing up.

Widget not displaying as expected – If your reviews widget looks incorrect or doesn’t appear, try adjusting the widget’s settings or check your website builder’s support documentation.

Custom HTML limitations – Some website builders or pages may have restrictions on custom HTML. In such cases, using a user-friendly widget solution like EmbedSocial is the best path forward.

How does embedding Zillow reviews affect client trust?

Displaying trusted third-party reviews, especially from an authoritative real estate platform like Zillow, can dramatically increase the trust prospective clients have in your services.

Can I combine reviews from different platforms in one widget?

Yes! You can merge Zillow, Google, Facebook, Yelp, and other reviews into a single, unified review widget.

What is the correct format for uploading reviews via CSV?

Use the following format: review_text, author, stars, date. The date should be formatted as YYYY-MM-DD.

Can I make reviews shoppable?

Yes. You can use the product tagging feature in the editor to link reviews to specific property listings, turning your review widget into an interactive gallery.

How does embedding Zillow reviews affect client trust?

Displaying trusted third-party reviews, especially from an authoritative real estate platform like Zillow, can dramatically increase the trust prospective clients have in your services.

How to Embed Zillow Reviews Widget on Your Website?

Quick guide: Adding Zillow reviews to websites via EmbedSocial