How Kidmoto improved website’s time spent with UGC

“EmbedSocial helped us see an increase in the overall time spent on the website by visitors.”

Nelson Nigel

CEO of Kidmoto

About Kidmoto

We had the chance to talk with Nelson Nigel, the person behind one of the most respected ground transportation providers for families with young children worldwide.

They have been using EmbedSocial (and recently social feeds, too) to achieve higher organic traffic and social media growth and boost brand awareness about their extraordinary service.

Kidmoto is a mobile app for families with young children who need high-quality travel transportation services in 6 different cities or 13 destinations in New York City.

The app tackles the problem of parents seeking safe and secure transportation for their kids. Considering that young children deserve the best when traveling to and from airports, Kidmoto offers a safe alternative: pre-harnessed and pre-installed car seats for child passengers.

The Kidmoto app connects parents to a network of professionally trained drivers who provide secured child car seats for safe airport car transportation. Car services and taxis do not provide installed child car seats. Airport passengers are faced with the reality of just “jumping into a cab” with unrestrained children when traveling to or from the airports. Kidmoto is the solution to this problem.

Their mission is to show the world that child seat safety matters. They use the EmbedSocial platform to reach new audiences and attract potential clients.

Currently, we operate in 53 cities and have successfully navigated challenges such as the COVID-19 pandemic.

Check out Kidmoto services here.

The Awareness

“Customer reviews certainly influence our conversion rates; customers trust us more, and they purchase our services.”

Q: How did you first hear about EmbedSocial?: We were looking for ways to showcase our UGC on our website in order to drive more engagement, I think it was back in 2018 when Marija one of your team members reached out to us, and it was a perfect time since we wanted to switch from Trustpilot, so 6 years since we started using EmbedSocial and we are still looking to explore more of the features that you guys are offering.
Q: What challenges were you facing before you started using our products?: Before switching to your products, we were facing several challenges with Trustpilot. It was very expensive, costing us $35,000 over a year and a half. Additionally, the platform was highly technical, requiring us to hire specialists to manage it. If you stop paying, they take everything down, which was a significant drawback. Despite these issues, we initially chose Trustpilot for their verified reviews. However, we realized that the verification was not as crucial as we thought; only those deeply involved in the field would understand its importance.
Q: What is the biggest benefit of showcasing customers’ reviews on your website?: It’s very beneficial because it’s an undeniable social proof of someone else’s experience with Kidmoto. Plus, it’s directly in front of the person, and it catches their attention fast.
Q: What is your biggest challenge when it comes to managing your online reviews?: The biggest challenge is to manage them and craft great review responses. A big challenge for obtaining more reviews is building the customer relationship, the internal systems, email marketing, text message marketing, and the reviews will come.
Q: How do you handle negative reviews?: We pray first, and then our customer success manager Seth responds to that person via email in order to settle the issue.

The Solution

“EmbedSocial helped us see an increase in the overall time spent on the website by visitors.”

Q: How easy is it to use EmbedSocial for showing social proof?: It was very easy to have our developer add it. Sometimes, we were having an issue with the slow page loading speed, but overall we managed to solve this. Plus, we saw an increase in the overall time spent on the website by visitors.
Q: How are you currently using the EmbedSocial?: We use two products from EmbedSocial. We use the reviews product to display customer reviews directly on our website. As of right now we have more than 250 reviews embedded and they are growing each day. This integration helps us manage our reputation by showcasing positive feedback and building social proof for potential customers. The other product that we are using is the social feed. This allows us to aggregate content from various social media platforms, keeping our site dynamic and engaging.
Q: How have you benefited from using EmbedSocial?: I have, but I am not telling you how before you raise the price on me.
Q: Have you noticed any changes in customer behavior or engagement since embedding reviews on your site?: Yes, 100%. We’ve seen a notable improvement in customer engagement since we started embedding reviews on our site. Displaying genuine customer feedback builds trust and credibility, which in turn has positively influenced our business.
Q: What have you learned from working with us?: I have learned about Macedonia.
Q: What would you say to other businesses facing the same challenges like you?: You do not need to have a perfect website but you need to show visitors social proof of your product and service. At the end of the day, even myself, I still look for reviews to purchase goods and services here in Pizza Queens, New York City, USA.

The Outcome

“You do not need to have a perfect website, but you need to show visitors social proof of your product and service, and that’s what the EmbedSocial widget does best! It’s hard to keep visitors on your website so you have to give them something interactive and show them familiarity. Showing visitors reviews with familiar logos from Google, Facebook, & Yelp catches people’s eyes subliminally.”

Nelson Nigel

CEO of Kidmoto